MY ROLE

Overview: When launching all new 2017 “City”, Honda needed to reinvent the model line with their South Asian consumers.

Goal: Create an ad showcasing all the ways in which the Honda City is worlds ahead of the competition.

OVERVIEW

B-Train

is an award winning, full service creative shop and post production facility known best for its long time partnership with the NFL and NHL.

On top of creating short films and documentaries, B-Train also manages social media accounts for a number of NFL officials.

CHALLENGES

Tight deadlines often mean sacrificing many production best practices in lieu of delivery.

Lacking documentation, synchronized content workflow, and proper archival systems, B-Train was struggling to meet client demand and scale its business.

B-Train was beginning to strain profitability while encountering several high-profile issues with social media, content errors, and even a lawsuit as a result of late project delivery.

With no cloud solutions, and staff spending days sorting through

poorly organized drives, and a lack of role clarity, something had to change to optimize the business.

MY ROLE

Content Producer

Digital Asset Manager

Editor

MY GOALS

Implement a new, creative workflow and agile methodology

Catalog 60TB of existing unlabeled, often misplaced footage

SOLUTIONS

Phase 1: Objective

Staff Interviews and day in the life observations

Issue and opportunity identification.

Hands-on current project monitoring from lead to delivery

Set production goals and progress reporting

Phase 2: Process Improvement

Took on lead production, ideation, and video editing roles

Organized 60 TB of digital assets by years, events, and

relevant categories

Unified asset management systems, created digital content library

Implemented a "whiteboard" to explore creative ideas and monitor current projects

Phase 3: Training & Rollout

Implemented creative production meetings to develop fresh ideas and storylines

Instituted weekly meetings to support transparent process and set goals

Re-alignment of roles and responsibilities between the employees for a faster, more efficient workflow

SOCIAL CONTENT DEVELOPMENT

Filmed, edited and produced interviews and short videos for NFL social media accounts.

B-train interviewed a number of NFL officials to present their side of the game. This short film, like many others, was posted on official NFL social media accounts.