Elton John
Collection Campaign
Led global creative production and campaign strategy for the high-profile sale of Sir Elton John’s art and personal collection. Directed multi-city video shoots in Atlanta, London, and New York, including a sit-down interview with Elton and a session with PROTO Hologram.
Managed a cross-functional team to deliver all core campaign assets—including press kit media, documentary-style videos, social content, behind-the-scenes footage, and exhibition coverage. Given the confidential nature of the project, the majority of content released to the public was produced and managed by Christie's
CHALLENGES
This campaign required navigating high-profile clients, tight timelines, intricate licensing, global alignment, and deep coordination across legal, brand, and stakeholder teams—while preserving the creative integrity of one of music and culture’s most iconic figures.
MY ROLE
Content Strategist
Sr. Creative Producer
Project Manager
Writer and Director
CAMPAIGN OVERVIEW
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Videos and photography made for press release and media coverage, including Associated Press and Good Morning America
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Robust Social Media Campaign, including collab posts with Elton John's account. 29 videos, photo & carousel posts deployed strategically across Instagram, TikTok, Youtube & Meta
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5 Editorial-style videos produced for Editorial Online Magazine, website, and exhibition
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PROTO holographic video featuring Elton John was written, produced and edited in house for in-exhibition immersive experience and promotion
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A digital ad series built from video assets, designed to drive awareness, engagement, collection sales, and viewership of the Elton John sale livestream
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Created media assets and oversaw the production of Elton John Collection sale livestream that drew nearly 1 million global viewers
SELECTED ASSETS
RESULTS
2M+ views
across social channels
