MY ROLE
OVERVIEW
DigitalTotal is a 12 year veteran in the media production industry.
Originated in Mumbai and currently headquartered in New York, the company is serving domestic and international media production agencies, looking to produce digital content.
PROBLEMS
After 12 years in the business, and a website with a similar tenure, the client was in need of a complete rebranding effort to showcase their talents and unique approach.
DigitalTotal was experiencing an identity crisis and struggling to clarify it’s positioning. Did they specialize in feature films? commercials? documentaries?
This cluttered vision and misleading digital and social presence was contributing to a decline in
their top line.
SOLUTIONS
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Establish a clear company vision & market positioning
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Define the target client
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Develop a strategy to reach new prospects
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Complete Website Redesign and Rebranding
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Develop Social Media Channels and Plan Outreach
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Increase website traffic and lead generation
MY ROLE
All of the above...
STEPS TO SUCCESS:
STEP 1: Create a new, modern, interactive, clean website design
STEP 2: Showcase photography and videos from previous projects
STEP 3: Use Final Cut and Photoshop to create professional reels and imagery
STEP 4: Develop website copy and content to represent the vision
STEP 5: Start professional and engaging social media accounts
STEP 6: Add web analytics tools to monitor website traffic and uncover areas for improvement
WEBSITE REDESIGN
Clean design. Clear and Powerful statement. Parallax scrolling. Additional information below.
Great visual. Clear information. Gallery included.
Old website gave a very vague explanation of companies' specialties. New version has clear categories & description of each service.
Clean design. Clear and Powerful statement. Parallax scrolling. Additional information below.
SOCIAL MEDIA LAUNCH
New Instagram account that showcases beautiful photos and videos
Visuals like photos and videos are the best way to get noticed and "liked". Add right hashtags and analytics = successful, engaging account
Visuals + Right hashtags + Specific times of day to post + analytics = steadily growing follower base.
New Instagram account that showcases beautiful photos and videos
RESULTS
Steady daily increase of social media followers and "likes"
Increased daily average Website visitors by 170%
4 new collaboration leads 10 days after launching the website
VIEW WORK
Product Videos
